Since September, my peers and I in the Public History program have spent considerable time contemplating the future of publishing in a digital world. Prompted by discussions about Kindles and other e-book readers in our Digital History course, we have often wondered what increased digital technologies means for the historical monograph specifically, and for the book and printed publishing more generally. Some of us (myself, included) have gushed over the ease and portability of e-book readers, but few of us, as staunch lovers of history and the written word, are ready to see printed books phased out entirely any time soon.
Although they aren't ready to do away with hard-copy books just yet, the publishing industry has clearly come on board where electronic publishing is concerned, especially when it comes to hooking younger audiences who may never have known a world without the Internet. In fact, the management team at U.K. educational publisher Dorling Kindersley has used digital media to reach out to students born in the digital era and encourage their love of reading, however they might prefer to consume it.
Watch their ad below:
The medium, the message and the method of delivery are all spot on. Pretty clever, eh?
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